Homes have a special place in our Swedish hearts. That’s why every month more than 2 million people visit Hemnet to buy, sell or dream about a new home. Now we’re taking that quest to the next level. With the Hemnet Home project, we’ve turned ones and zeros into bricks and mortar. Together with 2 million people and two of Sweden’s foremost architects, we’ve transformed last years’ 200 million clicks on Hemnet into a home. Together we’ve created a new type of home – built by the people, for the people. And maybe, it’s just the place for you?
200 million clicks. 86 000 residential properties. That’s the foundation that the Hemnet Home is built on. This is data from visits and properties that were for sale on Hemnet between January and October 2014. In addition to this data, we conducted an image analysis of the most clicked properties over a six week period. Each week the images from the 50 most clicked properties were analysed to gather additional data about the interiors. For example: the colours of the walls, floor types or kitchen countertop materials.
The results have been weighted by how many people have clicked on each property and the number of days the property was for sale on Hemnet. In other words: the properties with a high number of clicks per day have had a greater impact on the results than properties with low number of clicks per day. This was done to ensure that properties that were popular but for sale for a short period of time were not unduly discounted from the data.
”The fact that 2 million people visit Hemnet each month provides a good foundation to interpret what kind of homes people are dreaming about. The Hemnet Home provides interesting insights into how Swedes want to live right now”
One of Sweden's most recognised architectural firms, Tham & Videgård, have transformed Hemnet’s data into a beautiful, contemporary and functional home. Tham & Videgård have drawn inspiration from two building types that stand out in Swedish building history: the ‘Falu red’ wooden cottage that represents a tradition of craftmanship, local resources and carpentry - and the rational functionalist box, which stands for modernity, function, the future, industrial development and international ideals.
”The result is a combination of the two types of buildings. A new standardised house within reach of most people. A simple, cost- and energy-efficient design that is easy to build and customize. But also a beautiful building with generous natural light and a feeling of space throughout the house.”
Founders, Tham & Videgård Arkitekter
The foundation to the Hemnet Home is laid by 2 million Swedes. But everyone has their own dream of their future home. And maybe yours is entirely different? Maybe it’s not a mix of the traditional ’Falu red’ cottage and functionalist box – but rather a blend of turn-of-the-century apartment meets bunker?
Based on data from 200 million clicks on Hemnet, Tham & Videgård created their version of Sweden’s most sought after home. And now you can do the same. Download the data the architects used and create your own version.
Express your idea however you like. It could be anything from a napkin sketch to a detailed 3D model in auto-CAD. Hashtag it with #hemnethemmet / #hemnethome to include it in the gallery on hemnethemmet.se.
Discussions are underway to transform the Hemnet Home into real homes, so that soon, you can call it yours. All you need is a block of land to put it on. And the price? That too is based on data from Hemnet.
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